Senior Voice wins national media awards

Older Persons Action Group, Inc., earned honors for its monthly, statewide publication Senior Voice in the 26th annual National Mature Media Awards Program. The program, presented by the Mature Market Resource Center, a national clearinghouse for the senior market, recognizes the nation’s finest marketing, communications, educational materials and programs designed and produced for older adults.

Senior Voice received three awards for feature stories:

Long-time Senior Voice contributor Dianne Barske won a bronze award for her stories, “Transition for Cyrano’s Founder,” and “Love For Animals Extends from Home to Community.”

Also winning a bronze award was contributor Leslie Shallcross for her story, “Who Produces Your Food?”

These articles can be read on the Senior Voice website, (Enter the title in the search window.)

The entries were judged by a panel of mature market experts from across the United States for overall excellence of design, content, creativity and relevance to the senior market.

“We’ve been blessed with great collaborators,” said Senior Voice Editor David Washburn. Freelance writer Dianne Barske has produced dozens of stories during her years contributing to the paper, often suggesting her own ideas for people and programs to profile, Washburn said. Barske recently moved out of state. “Her enthusiasm and skills were an inspiration and I’ve no doubt she’s putting them to good use in her new setting,” Washburn said.

Leslie Shallcross is another long-time collaborator, producing many stories over the years on health and nutrition topics. She is a registered dietitian and educator for the University of Alaska Cooperative Extension Service. “Leslie’s story about where the food on our grocery shelves comes from was an eye-opener and deserves this recognition,” Washburn said.

Older Persons Action Group has been publishing Senior Voice for 40 years. The monthly newspaper, aimed at older Alaskans and their families, is distributed statewide, and is provided free to low-income seniors. Some funding is provided through a “Nutrition, Transportation and Support Services” federal and state grant managed by the State of Alaska, Department of Health and Social Services.

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